“A woman who doesn’t wear perfume has no future.” – Coco Chanel
Coco Chanel also stated that women should wear perfume wherever they hoped to be kissed. Wise words indeed – please note that this does not mean ‘layered’ in perfume, as perfume counter girls armed with spray bottles will advise you. No one should be able to smell your perfume, unless they’re that little bit closer than is polite, then it should be something delicious and intoxicating.
Whilst researching which perfumes were popular over the decades I was surprised how many of these I’ve actually owned. Over the years, I’ve tried Anais Anais, Shalimar, Opium, Poison, Red, and Patou 1000 before, I finally settled on Chanel No. 5. Of course, I selected one of the most expensive perfumes on the market, but I guess there is a good reason why it’s been a bestseller since it was launched in 1921!
Vintage Perfumes: The Fragrances that Defined Each Decade
It’s surprising how many of these perfumes are still best sellers even now, but then why would they go out of fashion?
Popular Perfumes in the 1920s.
L'Air du Temps by Nina Ricci (in a pretty glass bottle with a bottle stopper fashioned as two doves).
After the war lighter and fresher perfumes became more popular, one of which was the still-popular Miss Dior by Christian Dior in 1947
Popular Perfumes in the 1950s.
Femme de Rochas was a rich, sultry perfume aimed at the femme fatale created in 1944.
Arpege by Lanvin is a floral romantic perfume, created in 1927, but became particularly popular during the 1950s.
Max Factor’s Hypnotique and Primitif (as advertised by Jean Patchett above) were popular and an affordable perfume for the masses compared to the fragrances by the big fashion houses.
Soir de Paris by Bourjois was a popular fragrance amongst teenagers during the 1950s. It was discontinued in 1969, but relaunched in 1992
Popular Perfumes in the 1960s.
Oh! de London by Tuvache, YSL Rive Gauche was a popular 1960s scent.
Hubert de Givenchy created L’Interdit for Audrey Hepburn, and she wore the perfume for many years before it was released into the public in 1957. She featured in the adverts for L’Interdit throughout the 1960s.
Tuvache’s Oh! de London is a bright sparkling scent which perfectly captured the mood of the swinging sixties.
Guerlain introduced the heady oriental scent Chamade in 1969.
Popular Perfumes in the 1970s.
Charlie by Revlon and Diorella by Christian Dior, a perfume for the independent woman who has everything, were both very popular.
Opium by Yves Saint Laurent, launched in 1977, and was a heady, rich oriental evening perfume.
Christian Dior released the classic perfume Diorella, which combines citrus and musky notes.
Anais Anais by Cacharel, launched in 1978 and was an immediate hit (my brother gave this to me as a Christmas Gift).
Did I list one of your favorite perfumes?
Or, perhaps a fragrance you’ve never dared to try?
Perfuming is an art. Indulge your senses, enjoy the fragrance—it’s mystical; it’s magical, it is the new you!
How does Connie know so much about perfume and the art of perfuming?
While attending college, I was employed as a fragrance consultant at an ‘exclusive’ Perfumery. I was trained by the House of Versailles to select a client’s fragrance by her/his pH level and fragrance family preferences.
You will discover more about the art of perfumery in my next release An anthology titled
"Gumbo Ya Ya" by BWL, Ltd.
|If you can locate a bottle, purchase it. The fragrance is so 'Phantom'!|
|I must admit, I love the coffee notes of this fragrance. Not as heavy as the original"Opium" fragrance.|
I frequently wear this fragrance when I am dressed in jeans, or not wearing my pearls.