The first four questions required a "yes", "no" or "sometimes" response. The last question gave them three lines to express their opinion. Here are the questions I asked:
2. Do you collect bookmarks, trading cards or other material branded with covers?
3. Do you look for the author, book or book cover on social media (e.g., FB, Twitter)?
4. Do you follow authors on social media or through newsletters?
5. How often do you feel authors should promote their book on social media and are you drawn to the promotion?
Q1: 19 yes, 2 no, 3 sometimes
Q2: 12 yes, 11 no, 1 sometimes (note added by respondent: "if they're pretty")
Q3: 11 yes, 3 no, 10 sometimes (this stat surprised me)
Q4: 18 yes, 6 no
Q5: The majority of the respondents said that anything more than once per day was overkill. Three said that if they see the cover more than once in the day they skip past it. Four said they don't pay much attention to the cover unless they're attracted to it because the "KNOW" it's a sales pitch.
Once the questionnaire was completed, I asked each respondent to look at a single picture and give me their impression. The only thing I asked was: "Would you stop scrolling through FB or Twitter to to look at this picture?" Twenty-one of the the 24 said, "yes".
Until next time, stay happy, stay healthy, stay well read.